NEW DAY: kick start innovation

WHO?

The 20 relationship, product, service and commercial dynamos that make up consumer finance provider NewDay’s CoBrand team.

WHY?

NewDay are constantly seeking ways to disrupt the UK credit card market. Habit was called in to boost dynamic thinking and arm the team with practical strategies to generate, develop and assess creative ideas, geared towards growth. Ultimately, these skills would enable the development of innovative solutions to strengthen engagement, improve customer service, gain alternate perspectives and drive sales.

SO WHAT?

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  Each team imagined over 50 new products or services in the live challenge

√ Team ties officially strengthened, allowing them to act and progress more cohesively

√ Everyone flexed their creative clout and mastered a range of frameworks to inform customer insight, innovation, idea generation and development 

Flick Hardingham